Litres

Litres is Russia's largest digital service for electronic and audio books. Our book catalog contains more than a million books in Russian and foreign languages. 12.5 million people download more than 1.5 million books per Liter every month. We cooperate directly with Russia's leading publishing houses and the most famous Russian authors.

Advantages and Details:

• It is Russia's largest digital electronic and audiobook service.
• It provides access to 1,000,000+ ebooks, audiobooks, and podcasts of all genres.
• This is access to exclusives: these books are not available on other services.
• Read and listen without the Internet. On a plane, in a remote village, books are with you.
• Switch between devices. Text and audio will open on any media from the place where you left off.
• Free fragments will help you choose the book you like. And the recommendations are to regularly find something interesting in the collections. 

Litres is an incentive to read and listen more: Listen to audiobooks while you take a bath, walk, cook dinner, mow the lawn or vacuum, relax with a massage or work out on the treadmill. Read on the subway or plane, at home on the couch or in a rocking chair in nature. It's also more convenient to read if you study non-fiction text and take notes in the process.

Advantages:

• A well-known brand.
• The lifetime of a cookie is 30 days.
• A rich set of tools. Banners, book fragments, widgets, promo codes, APIs, and feeds are available.
• Openness to individual conditions.

Target audience:

• Gender: M-43%/W-57%.
• Age: 18-24 - 15%, 25-34 - 31%, 35-44 - 28%, The rest - 26%.
• GEO: Moscow- 16.93%, St. Petersburg -6.24%, Other cities - 76.83%.

Features:

• They issue personalized promo codes.

Reasons for cancellation of remuneration:

No remuneration will be paid if Litres cancels the order, as well as if the buyer:

1) And there is a partner.

2) Used coupons that belong to the same customer from different accounts.

3) Switched from prohibited traffic sources and placed an order for Liters.

4) Did not pay for the order, cancelled it.

5) Violated the terms of use of the service.

If a webmaster: Places third-party promo codes/promotions. If violations are detected, fraudulent conversions are canceled + a blocking warning is sent. In case of repeated violation, the site is disabled.

Traffic types by agreement:

• The loyalty program.
• Promo code platform.
• Cashback.
• Email newsletter.
• Push.
• SMS.

Prohibited traffic types:

• Contextual advertising.
• Contextual advertising for the brand.
• Retargeting.
• Teaser ads.
• Clickunder.
• Popunder.
• Doorway traffic.
• Motivated traffic.