Lazurit

Lazurit is one of the three leaders of the furniture industry in Russia and has the country's largest retail chain selling cabinet and upholstered furniture. The production facilities and the management company are located in the center of the westernmost region Russia — in Kaliningrad. We have been manufacturing furniture for over 30 years. Today, our product range includes exceptionally modern, ergonomic and reliable solutions. Thousands of products — from functional kitchen sets to elegant, stylish armchairs — they are waiting for their customers in 170 cities of Russia.

Advantages of the offer:

• High brand awareness.
• Quick order confirmation.
• A competitive rate.
• Permanent availability of shares.
• The possibility of providing individual conditions.

Details and Benefits:

• Natural and eco-friendly materials.
• Fast delivery and professional assembly.
• Perpetual warranty on all accessories.
• Up to 3 years warranty on furniture.
• The designer's departure is free of charge. The company's specialist will come home with a suitcase of samples of materials.
• The design project is free. We will draw a design for a room with Lapis Lazuli furniture. The client will be able to see how the room will look with new furniture.

Target audience:

• Age: Women – 74% / Men – 26%.
• Gender: 18-24 age – 6%, 25-34 years – 22%, 35-44 years – 22%, 45-54 years – 21%, 55 and older – 29%.

Features:

• A list of things that can be promoted through the Google Ads CMS: contextual targeting of topics, audiences by interests (not by keywords, but embedded in Google), and age groups. Everything else is PROHIBITED, including all search ads, dynamic remarketing, product ads, etc. Orders for prohibited placement formats will no longer be paid from 12/23/2021.
• It is forbidden to promote coupon traffic through the context on the offer.
• Interpretation of zones by city in the XML catalog section (Google 1, Google 2, etc.) HERE.Facebook Instagram and Facebook will be banned from 09/01/2025.

Explanation of bids.

:

• Coupon traffic is 5.22%.
• Cashback traffic 5.22%.
• The rest of the traffic is 10.77%.

 Types of traffic by agreement:

• Cashback.
• Coupon traffic (promo codes will be given).
• Content sites.
• Email newsletter.
• Groups in social networks / TV channels.
• You-tube channels.
• Messengers.
• Price comparison sites.
• Storefronts/partner stores.
• Mobile traffic.
• Banner ads.